Déjà Vu? Uber Introduces Home Delivery Service

Uber has successfully created relationships with many companies to help create awareness, expand its business and provide memorable customer experiences. Some examples include partnering with Quirky to deliver air conditioning units, teaming with Home Depot to deliver Christmas trees, and the popular #IceCreamDay — and that's just this year. It's no secret that Uber's strong marketing strategy and execution is a large part of its success. It's also a reason why investors contributed nearly $1.2 billion in funding to the company this past June. But why is a startup following suit in an area notorious for retail failure?