Déjà Vu? Uber Introduces Home Delivery Service

"But of course! Why haven't retailers and tech startups thought of this before? What a novel idea! Not to mention how cost effective it is!" said no one.

Let me clarify by saying I'm an avid Uber user. The service is smart, easy to use and right up a city dweller's alley. With that said, I firmly believe Uber confused a smart marketing technique with a sustainable business plan.