Cyber Monday: The Last-Minute Checklist

5. Ensure you're accessible by phones and tablets. PFS Web projects that traffic from smartphones and tablets might amount to as much as a quarter of all Cyber Monday traffic for most e-commerce websites. In addition to that, around 20 percent of sales might come from users accessing your website with mobile devices. It's as true now as in any other time of the year, but the prospective loss of sales is much higher on Cyber Monday, so test and test again to make sure it's possible to comfortably buy from you using all types of mobile devices.