Cyber Monday: The Last-Minute Checklist

4. Make sure you can handle the traffic. If you're running your own website, you have to ensure it's ready to welcome all the extra visitors coming to shop. If you use a reliable hosting provider, there should be no problems here, but don't forget to make yourself (and your team) available as well. More visitors usually come with more inquiries about your products, shipping terms and unsuccessful transactions. You have to answer all of them in the quickest timeframe possible. If you don't, you'll lose sales … plenty of them.