Cyber Monday: The Last-Minute Checklist

3. Let everyone know what you're preparing. I wrote about the importance of having a marketing plan for the holidays in July this year, so I believe you've already planned all your Cyber Monday communications. In case you haven't, there's still plenty of time to prepare some newsletters and social media messages. Even the most loyal of your customers might forget you if your competitors do a better job in marketing their Cyber Monday efforts. Let the world know that you're still here (and better than ever). Just don't get carried away; spamming might result in a completely opposite effect.