Cyber Monday: The Last-Minute Checklist

2. Arrange some tempting special offers. Amazon.com will do it, Staples will do it, Wal-Mart will do it, your competitors will do it. Basically, you might be losing sales if you don't offer something very special during Cyber Monday. It's all up to your imagination: discounts, free shipping, buy-one-get-one-free offers — anything you can spare really. If there's one date in the year when special offers truly work, it's Cyber Monday.