Cyber Monday: The Last-Minute Checklist

1. Ensure you have enough stock. There's hardly anything more frustrating than having consumers being unable to fulfill their requests because you're out of stock and can't handle their orders until the desired date (usually it's Christmas, but it really depends on what you sell). Widen your product range and expand to new online marketplaces before the holiday season. Now it might be a little too late to do that, but the least you can do is stock up or, if you're drop-shipping, ensure that your suppliers have enough inventory reserved for you. Sure, there's only five days left, but most suppliers try to be as flexible as possible during this time of year as well, so you just might be lucky.