CWD Achieves Easier E-mail Segmentation

“Additionally,” Schneider says, “the price of the EMart service is less than what we were paying our previous provider.”

Parsils says the EMart solution uses a flexible pricing and service model. “Customers can choose from a full-service package that can handle any portion [of a cataloger’s] e-mail marketing needs: from database development, creative, testing and sales tracking, to a self-service model,” says Parsils. “Therefore, pricing is on an individual basis.”