CWD Achieves Easier E-mail Segmentation

“EMart is an easy solution to use, too,” says Schneider. “I just go online to set up our campaigns on our end. I couldn’t do that before. The old provider had to set it up for us. So now we have more control over the process.”

Part of what makes Mokrynski’s solution easier to use, says Schneider, is that it automatically creates unique URLs for each e-mail CWD sends out — a task the old solution couldn’t do.