CWD Achieves Easier E-mail Segmentation

One year after implementing the EMart solution, CWD is registering impressive results. Open rates (e-mails that were delivered and opened by recipients) are 28 percent, about double what they were previously, says Schneider. And clickthroughs to the CWD Web site now average 34 percent, up dramatically from the 12 percent the company saw using its previous campaign-management system.