CWD Achieves Easier E-mail Segmentation

But with our old system, we just couldn’t do that.”

So last November, CWD ditched its old e-mail marketing solution and started using EMart from Mokrynski & Associates. EMart is a Web-based e-mail campaign management solution that integrates all the functionality needed to manage, execute and track sales from targeted e-mails, says Kristy Parsils, a client service representative with Mokrynski & Associates. (The EMart system is available to any company, not just clients of Mokrynski’s list management/brokerage services.)