CWD Achieves Easier E-mail Segmentation

But their previous e-mail campaign-management solution couldn’t offer easy segmentation, and the report-generation procedures were cumbersome, says Tracy Schneider, CWD’s marketing manager.

“We wanted segmentation abilities that were similar to those we have with our direct mail campaigns,” she explains. “For example, [we wanted to] segment our older customers from our newer ones to make specific offers.