Cutting Your Catalog's Mailing Costs (267 words)
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To help Peruvian Connection further cut costs and speed catalog delivery, Royal Mail worked with the cataloger and Arandell to change the time frame of the catalog's print run, as well as to fine-tune its mail preparation. By sorting its computer-generated manifest by postal order instead of alphabetical order, Arandell loads its mail pallets in geographical sequence, which allows Peruvian Connection to prioritize catalog delivery by region and better handle response. The tighter delivery window allows the cataloger to better staff its call centers and in turn, offer better customer service. The cataloger saves money by reducing the number of days necessary for call center operation.
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