3 Tips to Boost Holiday Sales and Customer Loyalty

Since mobile is no longer an adjacent or secondary channel, retailers must address the paradigm shift by optimizing their websites for mobile devices and producing byte-sized content. They can also amplify efforts through mobile offers and promotions, including coupons and text messaging.

2. Show love to your loyalists. Every retailer should know whom their biggest brand ambassadors are and focus on those people during the holidays. Think about what you can offer them, whether it's a giveaway, discount or experience, and reach loyalists on channels where they're most receptive to communicating.