3 Tips to Boost Holiday Sales and Customer Loyalty

There are several ways brands and retailers can cut through the clutter to make a positive, and lasting, impression on consumers that will keep them coming back long after gifts are unwrapped. Consider the following three tips:

1. Create a (mobile) store in their pocket. It isn't enough just to get your product on retail shelves these days; screen space is key, especially mobile. In the first quarter of 2014 alone, mobile commerce was up by 35 percent from last year, according to Custora's E-Commerce Pulse. Consumers are spending more time on their mobile devices than any previous holiday season, so it's critical for brands to be there the moment they're ready to buy.