CASE STUDY: Customized Gift Cards Prove to Be a 
Worthy Sales Incentive for FM Group USA

Going forward, FM Group USA plans to increase its use of gift cards as a motivational tool for its independent sales reps. The retailer will make the gift cards available on a tiered basis dependent on sales reps reaching sales goals, and is also considering lowering the initial requirement to earn a gift card. And while the gift cards are currently sent to sales reps via snail mail, an electronic system for distribution is being looked into.