CASE STUDY: Customized Gift Cards Prove to Be a 
Worthy Sales Incentive for FM Group USA

Dual Value
The customized gift cards used by FM Group USA are attractive for a couple of reasons, says Walkowski. First, they help to incentivize the retailer's independent sales reps to sell more product and, second, the positive word-of-mouth they generate help make it easier for FM Group USA to recruit more consumers to become independent sales reps for the company.