CASE STUDY: Customized Gift Cards Prove to Be a 
Worthy Sales Incentive for FM Group USA

Helping FM Group USA in this venture is Incentive CardLab, a provider of customized Visa gift cards. As of press time, FM Group USA had placed eight orders with Incentive CardLab, purchasing a total of 168 gift cards. It also supplied its logo to Incentive CardLab so that each gift card could be printed with it.