CASE STUDY: Customized Gift Cards Prove to Be a 
Worthy Sales Incentive for FM Group USA

With a business model akin to that of Avon's or Mary Kay's — i.e., independent contractors work with the brand to directly sell its products — FM Group USA sought to increase its revenues by motivating independent sales distributors to move more product. What better way to motivate than to offer an incentive. Beginning in July of 2010, FM Group USA did just that, offering its sales reps the opportunity to win gift cards in exchange for meeting predetermined sales goals. FM Group USA also offers gift cards to new members joining its independent 
sales force.