CASE STUDY: Customized Gift Cards Prove to Be a 
Worthy Sales Incentive for FM Group USA

PROBLEM: FM Group USA, a direct seller of fragrances, wanted to increase revenues from its independent sales distributors.

SOLUTION: Incentivized its sales distributors with the opportunity to win customized Visa gift cards by attaining certain sales goals.

RESULTS: FM Group USA's overall sales have increased since it began offering the gift cards in the summer of last year. In addition, FM Group USA brands the gift cards with its company logo, helping keep the retailer top of mind and creating positive word-of-mouth marketing.