Customer Service: Your Holiday “To Do” List

2. Provide a customer service phone number on every Web page. Yes, it may increase the number of calls to your contact center, but it also will boost your sales, because it encourages customers’ trust and answers their questions. Customers should know that someone always is available to help them.

3. Have a live operator answering calls instead of a router. Train all of your agents to be able to answer basic service questions and take orders. This will minimize customers’ call time and improve service.