3 Customer Service Tactics to Help Increase Sales

• Overly complicated paths? Crawl your site.
• Too many broken links? Check your 404 error messages.
• Are your big customers still satisfied? Take a look at your accounts receivable. If they're not satisfied, more than likely they're late with payment.
• How can you determine which pages are failing? Take a look at your exit rates.

3. Ask them. Surveys only tell what responding customers think, said Holstein. Another reason why he's not a fan of surveys? You risk hassling everyone on your list for low response rates, and the results are rarely actionable. If you must use a survey, make sure not to ask for respondents’ names — it'll help drive up response.