3 Customer Service Tactics to Help Increase Sales

“The smartest person in your company is the customer,” said Holstein, “but many companies view customer service as an expense — often outsourced.” Retailers need to realize that every customer interaction is a marvelous opportunity, he added.

While a lot of consumers will experience problems on your website, only a tiny fraction of them will contact you with their problem. They'd rather not invest the time. Therefore, it's incumbent upon retailers to make every customer complaint actionable. Build rapport with your customers, Holstein said, by getting to know them, like them and trust them. Here are three ways Holstein provided on how retailers should listen to their customers, as well as some tips to help them do it effectively.