
By
Joe Keenan
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RightNow’s live chat solution has proven particularly effective for ideeli. In fact, more than 50 percent of the brand’s customer service interactions now occur via the channel. With members keenly aware of the time-sensitive nature of ideeli’s sales and its limited product inventories, they frequently opt for live chat to get answers in real time rather than calling on the phone or sending an email. Live chat also allows ideeli’s CSRs to answer multiple product questions at the same time, helping to expedite the shopping experience for members.
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