Customer Service: Personalize Customer Interactions to Create Lasting Buzz

Following are a few tips on how your customer service representatives (CSR) can personalize every customer interaction.

* Have CSRs introduce themselves by name to every customer.

* Encourage CSRs to ask questions and get to know the customer as an individual.

* Ask CSRs to do something personal to reinforce the relationship with the customer, e.g., write their names on the orders or encourage customers to ask for them directly if there are any problems.