Customer Service: Mine and Go for Gold
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Results: The number of orders received from Group A increased by 12 percent, while the control group saw an 18 percent decrease. Also, the average order value for Group A increased 14 percent. For an estimated $70,000 in staff and call time, the manufacturer’s overall corporate revenue after the test increased $2.6 million.
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- Companies:
- KBM Group
Reported Donna Loyle
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