Customer Service: Mine and Go for Gold
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Group A received special treatment such as phone calls to decision-makers.”Interestingly enough, these customers were not offered discounts,” said Hughes. “Instead, the manufacturer’s staff built a relationship with these 600 customers, taking care of their needs one on one.” Meanwhile, Group B, which was the control group, received no special treatment.
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- Companies:
- KBM Group
Reported Donna Loyle
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