Customer Service: Mine and Go for Gold
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Some profitable strategies to try with your high-value customers: exclusive newsletters, loyalty programs, personal letters and phone calls. Hughes offered an example of such a program:
A manufacturer of building products, whose merchandise is sold to contractors, identified 1,200 top customers out of its housefile of 45,000. It then split that 1,200 into two groups of 600.
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- Companies:
- KBM Group
Reported Donna Loyle
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