Customer Service Issues Vary by Region

* 80 percent of consumers will never go back to a company after a bad experience, up from 68 percent in 2006;

* 60 percent indicated “outstanding service” as a top reason they’d recommend a company;

* 60 percent of consumers cite speaking with a live agent via the telephone as the No. 1 way they want to interact with a company, while 26 percent said they prefer e-mail; and