Customer Service: Mind the Gap
Don't let customers get caught in your cross-channel crossfire
In an economy where precious few customers are buying, don't allow any of them to slip into the gap between your competing or misaligned channels. Get the culture and channels aligned in one direction: facing the customer — and smiling, of course.
Follow author/consultant/speaker JoAnna Brandi on her blog, CustomerCareGoddess.com, as well as in her forthcoming web column at AllAboutROImag.com.
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