customer service

By Joanna Br and I

As the CEOs of Cushman Fruit Co., Cabela's and Overstock.com (among others) would all attest, a passion for customers needs to be in the heart of those running the company. That passion's importance needs to resonate in every aspect of running the business. Culture eats strategy for lunch. If yours isn't focused on the well-being of people as well as profit, it'll derail your best efforts to create a positive customer experience in any channel.