Customer Service: Mind the Gap
Don't let customers get caught in your cross-channel crossfire
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Behind the scenes, as a major part of Great American's culture, there are some guidelines and technologies that help the reps continue to "amaze" customers with their knowledge of their industry and products that can help them be more successful, points out Director of Marketing Barbara de la Riva. Customers know the reps are fully empowered to handle any problem on the spot, so they take heart in knowing that, should there be a problem, it'll be fixed on the spot with no hassle.
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