customer service

By Joanna Br and I

Speak Their Language
Customers want to feel appreciated, cared about, well-informed, respected, acknowledged, recognized, important, special and understood, and they expect that from every channel. Take the customers at Great American Business Products, a B-to-B seller of property management products. They feel understood and always find an empathic ear. Reps there speak their language because they learn from the same people who teach at property management schools. Many are former managers themselves.