Kick Your E-mail Campaigns Into High Gear
Customer segmentation and personalization, along with better vendor selection, can help boost your e-mail marketing results.
So how can you boost your opt-in e-mail campaigns? Following are some tactics to try.
Segment Your E-mail Housefile
Like any effective direct marketing campaign, the goal is to make offers that are relevant to recipients. One proven tactic: Segment your customer list and deliver offers appropriate to each segment.
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