Customer segmentation and personalization, along with better vendor selection, can help boost your e-mail marketing results.

By Reported Donna Loyle

Although the timing of the offer (15 days after the 220th day) and the offer’s percentage discount (15 percent) are the same, the offers are personalized based on behavioral attributes (the merchant knows he buys again in 180 to 220 days), past purchase attributes (men’s apparel) and demographics (male).