Customer segmentation and personalization, along with better vendor selection, can help boost your e-mail marketing results.

By Reported Donna Loyle

“Pet owners can log on to our Web site, fill out profile data, and are instantly e-mailed special targeted offers for their pets,” says Heather Blank, director of e-commerce marketing at Petco.com “It’s completely automated, so we’re able to deliver the most relevant information based on what customers tell us they want.”