Customer segmentation and personalization, along with better vendor selection, can help boost your e-mail marketing results.

By Reported Donna Loyle

If one of your New Year’s resolutions is to boost response from your opt-in e-mail marketing campaigns, you’re not alone. Many multichannel marketers are chanting the same mantra — and with good reason.

E-mail click-to-purchase conversion rates and number of orders per e-mail delivered by retailers and catalogers continues to increase, according to DoubleClick’s Q3 2004 E-mail Trend Report. But other e-mail marketing statistics are less encouraging.