By
Debra Ellis
and President
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The term lifetime value (LTV) implies that once a customer has purchased, he or she has committed to a long-term relationship with your company. But in reality, a customer’s LTV is dependent on your merchandise selection and his or her lifestyle, rather than the customer’s actual lifetime. Companies with products such as maternity clothes know their customer bases must evolve quickly because the usual customer LTV is short.
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- Companies:
- Costco
Debra Ellis
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President
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