Customer Retention: Keep ‘em Coming Back for More

Do you know which customers are missing in action? Somewhere deep in your housefile are people who no longer shop from you. For some, service and quality issues alienated them. Others have simply gone quietly, leaving without complaint or fanfare. E-mails are unanswered, and catalogs are ignored. Maybe they’ve completed the lifecycle for your merchandise, or they’re just taking a break from shopping in general.