Customer Retention: Five Ways to Woo ‘Em Back

1. Identify potential defectors. Monitor customer activity, and pinpoint those who have become infrequent shoppers.

2. Get a conversation going. Use various communications vehicles to keep in contact: phone, e-mail, direct mail/catalogs, whatever works. Omaha Steaks does this, periodically calling new customers just to say: “Thanks for your order. Please let us know how we can serve you in the future.”