Customer Retention: Advanced Data-Matching Algorithms Improve Customer Recognition

ID Link: 00058
Customer Key: 60608923
Name: Beth Snyder
City/State: Denver, Colo.
Frequency: 4
$ Spend: $770

The result is a correct identification and valuation of the customer, no wasted mail costs, and a reprieve from the embarrassment of revealing to your customera through duplicate promotions that you really don’t know who they are.