Customer Retention: Advanced Data-Matching Algorithms Improve Customer Recognition

Name: Beth Allen-Snyder
City/State: Boulder, Colo.
Recency: 20030415
Dollars Spent: $260
Customer Key #: 60606004
Channel: Store

Name: Elizabeth Allen
City/State: Newark, N.J.
Recency: 20030108
Dollars Spent: $120

But an advanced processing view sees one consolidated customer who bought four times. For example: