By
Rod Ford
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An Example
Following is a traditional processing view for four seemingly unrelated single-buying customers:
Customer Key #: 60608923
Channel: Store
Name: Beth Snyder
City/State: Denver, Colo.
Recency: 20040910
Dollars Spent: $180
Customer Key #: 60607244
Channel: Web
Name: Elizabeth Allen-Snyder
City/State: Denver, Colo.
Recency: 20040104
Dollars Spent: $210
Customer Key #: 60606135
Channel: Catalog
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- Companies:
- CognitiveDATA, a Merkle Company
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