By
Rod Ford
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In recent years, however, advanced customer recognition solutions have emerged to address the dynamic nature of customers and the multiple methods of data collection. Such methods are powered by advanced data-matching algorithms and are being applied to customer recognition challenges for the purpose of identifying and collapsing the identities of customers, regardless of name and address permutations, omissions or mis-keys.
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- Companies:
- CognitiveDATA, a Merkle Company
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