Customer Research: How to Ask Focus Group Questions That Provide Actionable Answers

* Keep in mind that non-behavior is behavior, too. When customers decide to hang on to old products for another year instead of buying new ones, consider that part of your competition, Hiebing officials point out. They suggest using questions such as “When you last thought about purchasing our products, but didn’t, what did you do instead?” and “How did that fit better in your life at that time than our products would have?” Answers to these questions are part of your customers’ consideration sets, and will inform their purchasing decisions.