Customer Research: How to Ask Focus Group Questions That Provide Actionable Answers

* Ask consumers about real-life situations. Detailed surveys that include questions such as “When was the last time you purchased our brand?” or “Why did you purchase our product instead of our competitor’s?” will provide clearer insight than “How do you usually shop?” Details about real situations will let you know what type of products and communication you need to offer to attract customers in those situations, Hiebing officials write.