Customer Research: How to Ask Focus Group Questions That Provide Actionable Answers

You’ve often heard that the best way to find out what your customers want is to ask them, but once you’ve set up a focus group or decided to conduct a customer survey, what’s the best way to ask? Customer research needs to explore both emotional and rational motivations behind purchase and usage, according to a recent whitepaper from brand consultancy Hiebing. Following are a few tips on how to quiz consumers on their buying habits: