Customer Loyalty: Three Tips for a Better Loyalty Program

Loyalty programs have a fairly straightforward purpose in the customer relationship. A virtual bribe, the loyalty program serves to entice the customer to come back to you time and again, write experts at MarketLive, an e-commerce technology firm, in a recent whitepaper, “Five Keys to Building Customer Loyalty.” Here are some tips on developing and maintaining a successful online loyalty program. as shared by the authors: