Customer Loyalty: Three Tips for a Better Loyalty Program

1. Don’t make enrollment too easy. At first glance free enrollment may seem like the obvious choice. But “customers who sign up for free have invested little, so they don’t stand to lose much if they go elsewhere,” writes MarketLive. While a “pay-to-play” loyalty program presents a barrier to entry for some customers, those who do participate should be of higher long-term value.