Customer-Centric Approach Focuses on the Data

5 Strategic Pricing Areas
Pereira listed five key areas to align your strategies in a customer-centric marketing approach regarding pricing:

* customer segmentation — identify, quantify and understand your customers;

* customer strategy — priority segments, top opportunities, segment goals;

* customer plans and tactics — pricing strategy aligned to key segments (product categories, key value indicators (KVIs), price position);